Carl Cox

40 Strategy Inc.

Mr. Cox is the CEO and founder for 40 Strategy Inc.  Carl J. Cox is passionate about designing great strategic plans but more importantly getting them done.  With a focus on purpose, alignment and key performance indicators, Carl works with leaders to provide them confidence to execute.  After the plan has been designed, he follows up with leaders to assure they have developed best practices to evaluate status and prioritize goals.  Mr. Cox designed the Navigate Your Strategy with PurposeTM methodology to increase organizational success. The process may be found in more detail at

Through his career, Mr. Cox has been an executive leader and board member with multiple organizations who have grown 3x to 5x with operations in four continents. Prior to starting 40 Strategy, Mr. Cox was the CEO, North America and founded the US office for an Australia based strategic planning software company and they grew to over 300 clients with his leadership.  In this leadership role, not only did he successfully grow the company to 50% of the global business but he also had the opportunity to consult with multiple organizations on best practices for strategic planning and execution.

Mr. Cox is the chairman of the board for the Oregon Manufacturing Extension Partnership.  Mr. Cox has served on multiple boards throughout his career and donates 10% of his time and client net revenues towards multiple not-for-profit organizations. Mr. Cox hosts the Measure Success Podcast where he interviews top business and organizational leaders about their stories of success.

Mr. Cox has been married 25 years and they have four children.  His favorite hobby is coaching football, basketball, and baseball for a combined 25 seasons.  Carl enjoys playing golf when time and weather allows.  Carl resides in North Plains, Oregon.